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7/17/09

Bowls Of Hope - Let's Feed America Together!


POST FOODS PARTNERS WITH FEEDING AMERICA TO FIGHT HUNGER,
ONE BOWL AT A TIME
Provide Nourishment for Yourself and Those in Need with Purchase of Post Shredded Wheat Cereal
PARSIPPANY, NJ (June 1, 2009) – Post Foods, LLC today launched a partnership with Feeding America, the nation’s largest domestic hunger relief charity, to help supply a balanced breakfast to struggling Americans. As part of this partnership, the Bowls of Hope program was conceived to present an approachable way for people to give back, while providing much needed sustenance to the hungry. For every purchase of Post Shredded Wheat, Post will donate one bowl of cereal to Feeding America, up to 15 million bowls.
The partnership commences at a time when unemployment rates have reached a record level. The number of persons unemployed in America is upwards of 12.5 million, according to the United States Department of Labor. Vicki Escarra, President and CEO of Feeding America notes, “We recently released a new survey detailing that the 200 food banks we serve have experienced an average increase in demand of more than 30 percent in the past year. Unemployment was cited as the primary factor for the increased demand.”
“With the growing need for hunger relief in this country, we are thrilled to kick off Bowls of Hope with Feeding America,” said Bonnie Lidz, Senior Brand Manager. “Every little bit helps, and we believe this program will remind people that even one bowl of cereal can make a difference. Multiply that by 15 million, and imagine the impact we can make together!”
The purchase of a Bowls of Hope specially-marked cereal will support Post’s efforts in donating a bowl of Post Shredded Wheat cereal to Feeding America. The entire Post Shredded Wheat line will be part of the program, including Shredded Wheat Original, Shredded Wheat Spoon Size Original, Shredded Wheat and Bran, Shredded Wheat Lightly Frosted and Shredded Wheat Honey Nut. Each variety is heart-healthy, offers the benefits of whole grains, is a good source of fiber, and provides a simple approach to feeling good while doing good.
“We are grateful to Post Foods for helping us address hunger relief with wholesome cereals that offer real nourishment, and for providing an opportunity that allows others to give back, despite these challenging times,” said Escarra.
The Post and Feeding America’s Bowls of Hope program will run until December 31, 2009. For more information, visit www.PostShreddedWheat.com.
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About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks operate 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.
About Post Foods, LLC
Post Foods, LLC, a subsidiary of Ralcorp Holdings, is the manufacturer
of iconic ready-to-eat cereal brands including Honey Bunches of Oats,
Pebbles, Grape-Nuts, Shredded Wheat, Honeycomb, Post Selects, Trail
Mix Crunch, and other great tasting cereals. For more information,
please visit www.postcereals.com. 




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2 comments :

  1. Hi Colette! Thanks so much for stopping by and commenting about the Vado warning. I was shocked to find out about it too! Love the Feeding America program... thank you for sharing!

    ReplyDelete
  2. What a great cause! Thank you for sharing.

    ReplyDelete

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